Crane Merchandising Systems Launches Media Touch Platform with Innovative New Features

Chippenham (September 1, 2014) – Crane Merchandising Systems is pleased to announce the launch of its new Media Touch Platform available on both Merchant and BevMax. Built to last, Crane’s Media Platform brings a refreshing and innovative solution to the market with exciting new retail tools to attract and engage consumers and drive increased sales. The Media Touch Platform incorporates consumer friendly technology that meets the expectations of today’s consumers.

Its new 7” Touchscreen enables and enhances many of the other features now available, including the digital shopping cart, the ability to purchase more than one product at a time, the opportunity to view nutrition facts, vibrant advertisements and exciting promotions, all of which draw the consumer in and drive sales.

“The positive response to Merchant Media Touch has been exciting. End location trials have demonstrated that the Media Touch Platform is able to produce a significant and immediate uplift in sales of up to 45%.

The shopping cart combined with the ease in which ‘meal deal’ and other multi-buy offers are communicated and promoted have driven an increase in multi-vend transactions of over 20%,” said Karin Sadler, Product Manager at Crane Merchandising Systems.

“The way consumers are embracing the new technology lets us know that we have accomplished our goal of providing the industry with a next generation vending machine that will be relevant for years to come and be able to compete with other retail channels.”

Research has shown that only 1 in 5 vend shoppers know the specific items they are going to purchase when they approach a vending machine.

Advertising on the Media Touchscreen can increase sales by influencing the consumer’s impulse purchase, whilst point-of-sale discounts can encourage multiple purchases.

Media technology is proven with over 16,000 machines deployed worldwide. The new Media Touch Platform has been extensively tested with 3,000 units placed in the field over the last year.

Crane is confident that Media Touch upholds the highest standards of quality and reliability featuring durable capacitive Touchscreen technology and high-impact glass that protects the Touchscreen from everyday use or vandalism attempt.

Its polycarbonate service door panel is scratch-resistant, protects the user interface graphics from peeling, tearing or vandalism and is easy to customise. It also represents the market leader in energy efficiency and sustainability with an EVA EMP A++ rating that significantly reduces energy costs plus the availability of a Carbon Neutral version.

To learn more about the Merchant and BevMax Media Touch range, please visit the Crane Merchandising Systems website at www.cranems.co.uk.