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Dealers Set to Get Fit With Latest Avery Sales Promotion

01-05-2005

Avery Office Products is launching a ground breaking trade promotion in conjunction with Fitness First. The incentive programme, which is set to take the office products market by storm, will drive sales through the trade and result in a £500 bonus for successful stationery dealers throughout the UK.

Avery is using the promotion to drive sales of its market leading Jam FreeT Laser Addressing Labels to existing and new customers. It is running the promotion in the lead up to the London Olympic bid to inspire millions of British office workers to get fit for the Summer and help support London's Olympic bid.

Customers that buy a promotional pack of Avery Jam FreeT Laser Addressing Labels will be able to claim a FREE weekend Fitness First voucher for two people by visiting www.avery-fitness.co.uk and entering a unique code found in every pack. The Avery promotion offers dealers the chance to accumulate points for every customer that redeems a Fitness First voucher, as customers are also asked which dealer they brought their labels from. Dealers who have registered for the promotion on the website www.averyfitness-trade.co.uk appear on the list that customers can choose from. The leading dealer in each dealer group will receive £500 Bonus Bond vouchers.

The Avery SKUs that are included in the promotion are the 100 sheet packs of L7160", L7162", L7163" and L7165®.

AP Kettula, Product Manager at Avery Dennison, commented: "This is going to be a fantastic promotion! Not only are dealers offering customers a FREE weekend at one of the UK's best-known fitness clubs the dealers themselves have a chance of winning £500. It has been shown in the past that this sort of instant reward promotion will directly influence the sales figures and the loyalty of existing customers. It will also draw in new customers, keen for purchase discounts. I hope all our dealers will see this as a great added-value promotion for their customers - a free weekend workout has got to be a bargain."

For further information about the promotion and marketing materials, please contact the Avery trade helpline on 0800 587 0505 or visit the trade website at www.traderesource.co.uk.

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